Florida Realtors Have Access to Listings in France

7 08 2009

The Federation Nationale de l’Immobilier (FNAIM), the French association of real estate professionals, has contracted with Immobel, a provider of international real estate technology and cross language marketing services, to translate all French real estate listings into English and make them available for U.S. Realtors to market on their websites.

Over the last two years, members of the Realtor Association of Greater Miami and the Beaches (RAMB) and the Sarasota Florida Association of Realtors (SAR) participated in a pilot program, offering translated Paris listings through Immobel’s Global Listing Exchange; meanwhile, Paris brokers marketed Miami and Sarasota listings translated into French to their own clients.

“French buyers represent an important market segment in South Florida,” says Teresa King Kinney, chief executive officer of RAMB. “We have seen an incredible increase in serious buyers from Paris and the French markets. These buyers are knowledgeable, sophisticated and serious about owning in Miami.”

Based on the success of the pilot program, FNAIM is expanding the Immobel Global Listing Exchange service to include all of the listings in France.

Starting Sept. 15, FNAIM members will be able to display more than 300,000 U.S. real estate listings translated into French. Global Listing Exchange participants include Realtor organizations in Florida, California, Las Vegas and Washington, D.C. Like their American counterparts, FNAIM members will earn referral fees from the sale of American real estate to their French clients.

FNAIM will use Immobel’s Global Listing Exchange platform to deliver the translated versions of more than 500,000 French listings – from country Chateaux to Paris apartments – through widgets embedded into Realtors’ websites. U.S. Realtors will earn referral fees on the sales of French property that result.

Referral fee agreements between the international property professionals are supported by the protocols of the International Consortium of Real Estate Associations (ICREA). Both the National Association of Realtors (NAR) and the Federation Nationale de l’Immobilier (FNAIM) are ICREA members.

South Carolina-based Immobel uses professional linguists to translate property listings into 13 languages. Immobel developed and owns the technology powering the Global Listing Exchange. More at www.Immobel.com.

The Federation Nationale de l’Immobilier, La FNAIM represents a membership of more than 12,000 property brokerages with approximately one hundred thousand property professionals. Members include brokers, property managers, commercial property professionals, appraisers and other professionals in the real estate industry in France. Property professionals in France are licensed and also participate in a guarantee fund

The International Consortium of Real Estate Associations is composed of more than 30 national associations. Current member associations represent approximately half of the world’s GDP.

Source: Florida Association of Realtors




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